Case Study
How We Helped a Brisbane Plumber Go From Solo Operator To 9 Man Crew In 12 Months
Book Your Free Strategy SessionOur Results
From a sole operator with no online presence to a full 9-person team with an integrated lead pipeline - here's what that growth looks like in numbers.
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Increase In Google Ads Leads
506% -
Monthly Google Ad Leads
200+/month -
Monthly Organic Leads
45+/month -
Return On Ad Spend
7x
The Challenge
The client came to us as a solo plumber with no online presence, no website, no Google Business Profile, and no system for generating leads. Every job was coming through word of mouth, and there was no pipeline, no predictability, and no path to growth without the owner working more hours.
Without a digital presence, the business was invisible to anyone searching for a plumber in their area. No website meant no credibility. No Google Business Profile meant no map rankings, no reviews, and no way for local customers to find them. No ads meant competitors were capturing every high-intent search while this client was left waiting for the phone to ring by chance. The owner was doing everything himself, quoting, scheduling, following up, and doing the work, with no systems in place to handle the admin load that comes with running a growing trade business.
The goal was to change all of that. Build the digital foundation from scratch, get the business ranking on Google Maps, drive qualified leads through paid search, and implement the automations and workflows that would handle the back-end without the owner being buried in it. Growth was the target, but so was breathing room. A business that generates more leads but demands more of the owner's time is not a win. The objective was a lead pipeline that ran consistently, a backend that handled the follow-up, and an owner who could focus on the work rather than chasing it.
Services We Provided
Here's what we delivered for our Brisbane plumbing client.
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Custom Website Design & Development
A custom-coded, mobile-responsive website built to convert visitors into booked jobs.
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Google PPC
Targeted Google Ads campaigns driving qualified leads straight to the phone.
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Lead Automations
Automated workflows to move new leads through their sales process.
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Review Automations
Automated systems to request and manage customer reviews.
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SEO
On-page and local SEO to boost organic visibility and rankings.
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Marketing & IT Support
An ongoing support resource for all things marketing and IT.
Our Approach
The foundation was a custom-built website designed from the ground up with one goal: convert visitors into leads. Every service page was built around high-intent search terms with SEO-optimised copy baked in from day one, not bolted on later. Site speed, mobile performance, and conversion elements were treated as non-negotiable from the start, because traffic that doesn't convert is just an expense. From there we moved into aggressive off-page SEO, building the domain authority needed to compete in a market where established operators had years of head start.
Once the site was live and converting, we launched a highly segmented Google Ads campaign built specifically around the client's ideal customer. Rather than running broad campaigns and hoping for the best, we built service-specific ad groups targeting the exact jobs the client wanted more of, paired with a dedicated set of local suburb campaigns to capture high-intent searches from customers ready to book. Every dollar of ad spend was pointed at searches with genuine commercial intent.
The final piece was making sure no lead fell through the cracks. We integrated the client's ServiceM8 account with their CRM and built out a full automation stack to handle what most trade businesses lose money on every day: slow response times and inconsistent follow-up. New leads triggered instant notifications so the client could respond before a competitor did. From there, automated follow-up sequences and lead nurturing kept prospects engaged, and once jobs were completed, an automated review request system worked in the background to build the Google Business Profile reputation that feeds the organic side of the lead pipeline. Every part of the system was connected and feeding into the next.
Let's Build Your Success Story
If you're ready for a website that works as hard as you do, hit the button below and let's chat.
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